Rövid leírás:
This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explans how faces are discovered via research. Along with providing a history of social science researhc, the authors illustrate the usefulness of understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent
pedagogical examples and outline studies that are of interest to many students.
Több
Hosszú leírás:
This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explans how faces are discovered via research. Along with providing a history of social science researhc, the authors illustrate the usefulness of
understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent pedagogical examples and outline studies that are of interest to many students.
Több
Tartalomjegyzék:
An Introduction to Communication Research
Empirical Research
Research Ethics
Finding Previous Research and APA Style
Research Structure and Literature Reviews
Variables
Communication Variables
Descriptive Statistics
Measurement
Reliability and Validity
Survey Research
Content Analysis
Experimental Design
Sampling Methods
hypothesis Testing
Chi-Square
Students t-Test
One-way Analysis of Variance
Correlations
Regressions
Introduction to Advanced Statistical Tools
Presenting Research
Appendix A: Qualitative/Critical Research Advanced Statistical Tools
Appendix B: Textbook Questionnaire
Appendix C: Reliability and Validity Case Study
