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Exkluzív ajánlat Entrepreneurship and Business Management N6 Student Book byGraham, Melanie;

Original price was: 11 734,00 Ft.Current price is: 4 693,60 Ft.

Cikkszám: SK0139202 Kategória: Címke:

Rövid leírás:

Developed especially for the TVET student at N6 level, Succeed in Entrepreneurship and Business Management N6 provides students with the necessary theoretical knowledge to write their exams and the practical application to enter the workplace confidently.

Több

Hosszú leírás:

Developed especially for the TVET student at N6 level, Succeed in Entrepreneurship and Business Management N6 provides students with the necessary theoretical knowledge to write their exams and the practical application to enter the workplace confidently.

Több

Tartalomjegyzék:

Part 1 – Planning your business
Chapter 1 – Introduction to planning
Chapter 2 – Strategic planning
Chapter 3 – Teh decision-making process
Chapter 4 – Developing alternative solutions
Part 2 – Dynamic business environment
Chapter 1 – Growth of small businesses
Chapter 2 – Entrepreneurial profiles
Chapter 3 – The power of small businesses
Chapter 4 – Entrepreneurial transition
Chapter 5 – Managing change
Chapter 6 – Future-orientated businesses
Part 3 – Implementing strategic planning
Chapter 1 – Components of strategic planning
Chapter 2 – Definining a vision and mission
Chapter 3 – Establishing long-term objectives
Chapter 4 – Indentifying the strategy
Chapter 5 – Implementing the strategy
Part 4 – Competitive analysis
Chapter 1 – Industry competitive analysis
Chapter 2 – Cominant economic characteristics
Chapter 3 – Driving forces
Chapter 4 – Competitive forces
Chapter 5 – Key success factors
Part 5 – Strategy and competivive advantage
Chapter 1 – Competitive options
Chapter 2 – Generic types of stategy
Chapter 3 – Strategies to secure competitive advantage
Chapter 4 – Strategies to protect competitive advantage
Part 6 – Buying and existing business
Chapter 1 – Buying an existing business
Chapter 2 – Evaluating an existing business
Chapter 3 – Determining the value of a business
Chapter 4 – Calculating the selling price
Part 7 – Franchising business
Chapter 1 – Introduction to franchising
Chapter 2 – Getting to know the franchise business
Chapter 3 – Market feasibility study
Chapter 4 – The fanchise business plan
Part 8 – International business
Chapter 1 – The benefits on foreign trade
Chapter 2 – The international environment
Chapter 3 – Sources of information
Chapter 4 – Methods of entering a foreign market
Chapter 5 – International market feasibility study
Chapter 6 – International business plan
Part 9 – Consultancies
Chapter 1 – Introduction to consultancies
Chapter 2 – Getting to know the consultancy business
Chapter 3 – Market feasibility study
Chapter 4 – The consultancy business plan
Part 10 – Revise the business plan
Chapter 1 – Update your business plan
Chapter 2 – Presentation and evaluation of business plan
Chapter 3 – Preparing for the final assessment