Rövid leírás:
Business cases 2e is a case study book which is complementary to the Introduction to Business Management product suite. It is written for first-year Business Management students.
Több
Hosszú leírás:
What is the business model for low-cost airlines? What can a SWOT analysis teach us about the beer war in South Africa? How does changing labour legislation affect staffing decisions. Business cases 2e is a case study book which is complementary to the Introduction to Business Management product suite (including Multiple Choice Questions for Introduction to Business Management). The cases illustrate how business management theory is applied to local organisations. This holistic approach exposes students to the important aspects of owning and managing a business, especially in the South African context. Business cases 2e is written for first-year Business Management students who are studying towards a degree or diploma. It may be used to accompany any introductory business management textbook.
Több
Tartalomjegyzék:
Chapter 1 – Entrepreneurship
Chapter 2 – Establishing a business
Chapter 3 – The business environment
Chapter 4 – Corporate social responsibility
Chapter 5 – General management
Chapter 6 – Planning
Chapter 7 – Organising
Chapter 8 – Leading and controlling
Chapter 9 – Operations management
Chapter 10 – Human resources management
Chapter 11 – Marketing management
Chapter 12 – Financial management
Chapter 13 – Purchasing and supply chain management
